5 Simple Steps for More Effective Skill Marketing

Written by Tom Erb on April 13, 2015

When I started out in the staffing business 20+ years ago, every Monday morning we would get out the classified ads from the newspaper and start calling all of the companies that posted jobs to see if we could help them fill their position. In some cases, we had a specific candidate that we were presenting to them, which of course was the early iteration of what we call skill marketing. Of course, every other staffing company did the same thing, so I can imagine Mondays weren’t much fun for the people posting these jobs.

With a career spanning nearly 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As a staffing industry consultant, trainer, and speaker, Tom has helped hundreds of firms create and execute sales and recruiting strategies. Connect with Tom on Google+, Twitter or LinkedIn.

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